Latent semantic indexing keywords (or LSI keywords) is nothing but a SEO term for related keywords or synonyms.In this Article I will cover basic aspects of Why we should use LSI keywords in an articles and How to use them.
What Are LSI Keywords
Before this term has came into picture the only thing to determine relevancy of article is keyword density. Which means if your post is about abc and you have used it 10 times throughout the article than your competitor needs to use it 11 time to beat your position in Google search, But let me ask you, is it fair?? Same Thing applies for search engine and instead of taking high keyword density into consideration, search engine bot looks for related keywords (Latent semantic indexing keywords) throughout the article. It doesn’t mean that we shouldn’t maintain keyword density for target keyword in our article, but over optimization can issue. I usually keep it between 1- 3 %.
LSI makes a lot of sense too. If the search engine discovers a page with the word Apple on it, how does it differentiate between Apple is a fruit, Apple is a brand or Apple is name of my pet? It uses Latent semantic indexing keywords.
Read more at wikipedia about Latent semantic indexing.
How to Perform Latent Semantic Indexing Keywords Research
Go to LSI keyword research and enter the keyword, within few seconds it will show you LSI keywords used in top 5 results for that keyword. You can also optimize various options there. I didn’t try it out much but yeah it seems a good and handy tool to me.
How to Find LSI Keywords
Have you ever used Google adwords tool for keyword research? Of course yes, isn’t it a silly question 
. Go to Google adwords tool do a search for the main keyword, you will get traffic and competition details for the main keywords but along with it you will get a huge list of related keywords that matches to your query. Use them in your article to boost up your search engine optimization.
Use of Related Keywords for On Page SEO
Latent semantic indexing keywords became one of the Google ranking factors because, to Google it looks much more natural to use related keywords instead of repeating the same keyword over and over again.
Keyword stuffing, or repeating the same keyword over and over on your page in order to rank well for it, doesn’t work like it used to and can actually get you in trouble these days with search engines because it looks manipulative and fake.
Using latent semantic indexing keywords for on page SEO is quite simple. I already carried out it here. My target keyword for this post is LSI Keywords. I have used it in important places like title, headings and meta description. I have used related terms like Latent Semantic Indexing, link building, on page SEO and search engine. Even word ‘related keywords’ is a related keyword.
For On-Page SEO you would like to read my previous posts-
Use of Related Keywords for Off Page SEO
While building backlinks, Mix up your anchors. Use Latent semantic indexing keywords as well as your target keyword in anchor text.
Use LSI keywords while commenting on other blogs of same niche, through it’s hard because most of the blogs doesn’t allow keywords in name field. Better option is to go for comment Luv enabled blogs, which can give you a quality dofollow link.
Before winding up the post, I just want to share few tips, which works even after Panda and Penguin.
- Don’t build thousands of links overnight, instead try to build few quality backlinks daily. It will be good for SEO, which can help you to achieve good page rank. At the same time help you to rank better for the particular keyword used in anchor.
- Write a quality content and use related keywords throughout the article.
- Use Target keyword in title, Header tags and in meta description.
- Maintain a keyword density of 1-3% for focus keyword and try to do the same for other related keywords.
- Build Good connection with other bloggers, by giving few quality comments on their articles.
For Off Page SEO you would like to read my previous posts-
Article by Chaitanya Singh. He has written 121 articles on Easy Steps 2 Build Website.
Chaitanya is a part time blogger, he likes to write about search engine optimization, traffic tricks, blogging, website development and Java!! He strongly believes in fund of "Learn and Share".
Find Chaitanya on Google Plus
{ 9 comments… read them below or add one }
In some ways freebies help we know it. Very interesting article that you’ve posted. Found the views to be quite informative and intriguing. Thanks for sharing.
Glad to know that you liked it. Thanks for the comment Tran!
Chaitanya you have covered this in simple and plain English. People often try to maintain Keyword density like 3-5%, but a good practice is keep a density of 1.25-1.5% and use LSI words… I used to use this plugin call EasyWpSEO, which used to show LSI words, sadly it doesn’t work anymore. SEOPressor 5 is coming up with this new feature….
Hey Harsh, Even I am using the EasyWpSeo plugin, you would be surprised to know that I bought this plugin because you were recommending it. But as you said It doesn’t show LSI keywords anymore. Chris is going to release an update at the end of this month, hope that will fix this LSI issue. Have a good day.
got new word LSI
really i never heard this word before
thanks for such a valuable info.
kuldeep recently posted..How to unblock Facebook Chat if facebook.com is Blocked
I was wondering where the LSI tool was hiding. Google use to have one that I used often and just a couple of weeks ago I could not find it. Why the big change with the backlinking .. Google making it tougher. I am so green to backlinking using anything other than my keywords for anchor text. This going to take some getting use to.
I also heard that building a profile in forum unrelated to your niche, theme or keyword is really no good. Is that true?
Great post
Kim D.
Good to know it bro. I was looking for long for one good LSI keyword finding tool, your mentioned lsikeywords.com site seem interesting. I am also using Easy WP SEO plugin for long.
There are 3 formula for counting keyword density in EasyWPSEO under settings> miscellaneous settings. Could you pls mention which one you are using to count keyword density? Thanks.
Taswir Haider recently posted..Policy Violation in Adsense: 7 Simple Tips to Avoid Violating Adsense TOS
Hi Taswir,
I’ve selected the third one ((Total Keywords / (Total Words – (Total Keywords * (Total Words In Keyword Phrase – 1)))) * 100).
Thanks for the comment!
LSI is a great way to increase ranks. I have some articles where keywords are a mix bag of the original and LSI words, I myself see them rank higher than those based only on the keywords with no synonyms.