Latent semantic indexing keywords (or LSI keywords) is nothing but a SEO term for related keywords or synonyms.In this Article I will cover basic aspects of Why we should use LSI keywords in an articles and How to use them.
What Are LSI Keywords
Before this term has came into picture the only thing to determine relevancy of article is keyword density. Which means if your post is about abc and you have used it 10 times throughout the article than your competitor needs to use it 11 time to beat your position in Google search, But let me ask you, is it fair?? Same Thing applies for search engine and instead of taking high keyword density into consideration, search engine bot looks for related keywords (Latent semantic indexing keywords) throughout the article. It doesn’t mean that we shouldn’t maintain keyword density for target keyword in our article, but over optimization can issue. I usually keep it between 1- 3 %.
LSI makes a lot of sense too. If the search engine discovers a page with the word Apple on it, how does it differentiate between Apple is a fruit, Apple is a brand or Apple is name of my pet? It uses Latent semantic indexing keywords.
Read more at wikipedia about Latent semantic indexing.
How to Perform Latent Semantic Indexing Keywords Research
Go to LSI keyword research and enter the keyword, within few seconds it will show you LSI keywords used in top 5 results for that keyword. You can also optimize various options there. I didn’t try it out much but yeah it seems a good and handy tool to me.
How to Find LSI Keywords
Have you ever used Google adwords tool for keyword research? Of course yes, isn’t it a silly question . Go to Google adwords tool do a search for the main keyword, you will get traffic and competition details for the main keywords but along with it you will get a huge list of related keywords that matches to your query. Use them in your article to boost up your search engine optimization.
Use of Related Keywords for On Page SEO
Latent semantic indexing keywords became one of the Google ranking factors because, to Google it looks much more natural to use related keywords instead of repeating the same keyword over and over again.
Keyword stuffing, or repeating the same keyword over and over on your page in order to rank well for it, doesn’t work like it used to and can actually get you in trouble these days with search engines because it looks manipulative and fake.
Using latent semantic indexing keywords for on page SEO is quite simple. I already carried out it here. My target keyword for this post is LSI Keywords. I have used it in important places like title, headings and meta description. I have used related terms like Latent Semantic Indexing, link building, on page SEO and search engine. Even word ‘related keywords’ is a related keyword.
For On-Page SEO you would like to read my previous posts-
Use of Related Keywords for Off Page SEO
While building backlinks, Mix up your anchors. Use Latent semantic indexing keywords as well as your target keyword in anchor text.
Use LSI keywords while commenting on other blogs of same niche, through it’s hard because most of the blogs doesn’t allow keywords in name field. Better option is to go for comment Luv enabled blogs, which can give you a quality dofollow link.
Before winding up the post, I just want to share few tips, which works even after Panda and Penguin.
- Don’t build thousands of links overnight, instead try to build few quality backlinks daily. It will be good for SEO, which can help you to achieve good page rank. At the same time help you to rank better for the particular keyword used in anchor.
- Write a quality content and use related keywords throughout the article.
- Use Target keyword in title, Header tags and in meta description.
- Maintain a keyword density of 1-3% for focus keyword and try to do the same for other related keywords.
- Build Good connection with other bloggers, by giving few quality comments on their articles.
For Off Page SEO you would like to read my previous posts-